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TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara

TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara

The famous Japanese designer and pioneer of streetwear Hiroshi Fujawara has partnered with the Swiss brand TAG Heuer to reinvent its iconic Carrera model. The result of this artistic collaboration is a limited edition TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara replica watch.

The base model, TAG Heuer’s internationally renowned Carrera chronograph, takes its name from the legendary week-long Carrera Panamericana road race held in Mexico during the 1950s. This sporty chronograph was first introduced in 1963, and initially aimed at competition drivers. Its design was revolutionary at the time. For example, the ring securing the dial on the case featured the indispensable seconds scale, resulting in a larger display and improved legibility. The rigged crown enabled winding by hand, while the pushers were easy to operate. Finally, the wide, minimalist dial of superior legibility featured clear indexes and slightly recessed counters.

The original reference from 1963 is the very one chosen by Hiroshi Fujiwara as the model to reinvent into a Fragment-style masterpiece. The watch retains its Calibre Heuer 02 automatic movement at the heart, while pairing it with an avant-garde design. The watch is an old-school Carrera, with a sleek black dial and tone-on-tone sub-counters. The Fragment logo, featuring two bolts, appears at 12 o’clock position, while the name of the brand co-founded by Fujiwara appears between the dots for 4 and 5 o’clock.


Fujiwara was given a complete freedom with the design, so he choose to create a new powerhouse strap design in black and an additional black and grey NATO strap that’s also included in the presentation case. The black of the dial is offset by white lacquered hands, beige indexes and rhodium plated hour and minute hands coated in beige SuperLuminova. Everything is placed inside of the polished 39 mm stainless-steel with a screw-down sapphire caseback, specially engraved with the bolt motif and the limited-edition number.

The movement


Powered by the iconic TAG Heuer Calibre Heuer 02 manufacture movement, this automatic chronograph provides around 80 hours of power reserve. Thanks to a special construction of its case, it is water resistant to 100 meters (10 bar).

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